Search Engine Optimization or also referred as SEO is the act in which a website is optimized to gain natural ranking in a search engines result pages. If the site ranks well, a site owner can reap the benefits that of the free traffic that search engines provide.
Spiders and robots crawl a websites pages. These are automated programs that search engines like Google, Yahoo, and MSN use to scan website pages that are copied and added to a search engines large database. As a result, billions of pages are indexed, waiting for a search engine request to be made. Search engine algorithms then determine the relevancy of the near-endless pages in it's database files.
Search engines perform the following functions:
1. Determine Relevancy 2. Information Processing 3. Information Retrieval 4. Robot Spidering 5. Site Indexing
Search engines use a set of rules, called an "algorithm" to factor relevancy of requested search queries. The algorithm are kept in secret by search engines from the public to avoid altering of their search results. To date, there are over 200 plus factors that contribute to organic search placement. As you've searched on major search engines, you may have noticed similar but not duplicate results with the different search engines. Search engines have there own algorithm with slight differences with ranking rules but for the most part, all major search engines follow similar rules when it comes to determining search rankings.
On-Page Optimization
These are factors that can be altered on a site by a web owner is considered on-page optimization. These factors include the density of keywords used on a page, keywords used in the Title, Meta, and Alt tags, the type of support pages and links being used throughout the site. Search engine's algorithm will also determine the strength of a keyword by it's prominence on a web page. Usually, the first 200 words on a page holds more weight than the keywords below it.
Other factors that contribute to a pages optimization are the use of synonyms, videos used, blogs, and the way that top-level sections are structured. The server used, a sites domain name status, site analytics of site bounce rate are other factors that can contribute to how highly or low a page is ranked. However, how well a page is optimized only contributes to roughly 30% of an overall SEO plan. Off-page factors contribute the other 70%.
Off-Page Optimization
Off-Page Optimization refers to factors that cannot be controlled by the site owner or Webmaster. Such factors include the type and number of links that point back to the site. If the site has a robust number of quality inbound links, it is considered a vote of confidence by search engines. On the other hand, it is possible for a website to have a large number of incoming links that add absolutely no value to a site. The first order of business is quality over quantity.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention grabbing viral campaigns can create a large source of traffic and potential inbound links.
Search Engine Optimization, while being rewarding, is a difficult technique to execute of all SEM disciplines. SEO can be time consuming, and the results may not be realized for several months. However, once a website is well optimized and is ranking well in organic search engine traffic, it will have all been worthwhile. - 20896
Spiders and robots crawl a websites pages. These are automated programs that search engines like Google, Yahoo, and MSN use to scan website pages that are copied and added to a search engines large database. As a result, billions of pages are indexed, waiting for a search engine request to be made. Search engine algorithms then determine the relevancy of the near-endless pages in it's database files.
Search engines perform the following functions:
1. Determine Relevancy 2. Information Processing 3. Information Retrieval 4. Robot Spidering 5. Site Indexing
Search engines use a set of rules, called an "algorithm" to factor relevancy of requested search queries. The algorithm are kept in secret by search engines from the public to avoid altering of their search results. To date, there are over 200 plus factors that contribute to organic search placement. As you've searched on major search engines, you may have noticed similar but not duplicate results with the different search engines. Search engines have there own algorithm with slight differences with ranking rules but for the most part, all major search engines follow similar rules when it comes to determining search rankings.
On-Page Optimization
These are factors that can be altered on a site by a web owner is considered on-page optimization. These factors include the density of keywords used on a page, keywords used in the Title, Meta, and Alt tags, the type of support pages and links being used throughout the site. Search engine's algorithm will also determine the strength of a keyword by it's prominence on a web page. Usually, the first 200 words on a page holds more weight than the keywords below it.
Other factors that contribute to a pages optimization are the use of synonyms, videos used, blogs, and the way that top-level sections are structured. The server used, a sites domain name status, site analytics of site bounce rate are other factors that can contribute to how highly or low a page is ranked. However, how well a page is optimized only contributes to roughly 30% of an overall SEO plan. Off-page factors contribute the other 70%.
Off-Page Optimization
Off-Page Optimization refers to factors that cannot be controlled by the site owner or Webmaster. Such factors include the type and number of links that point back to the site. If the site has a robust number of quality inbound links, it is considered a vote of confidence by search engines. On the other hand, it is possible for a website to have a large number of incoming links that add absolutely no value to a site. The first order of business is quality over quantity.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention grabbing viral campaigns can create a large source of traffic and potential inbound links.
Search Engine Optimization, while being rewarding, is a difficult technique to execute of all SEM disciplines. SEO can be time consuming, and the results may not be realized for several months. However, once a website is well optimized and is ranking well in organic search engine traffic, it will have all been worthwhile. - 20896
About the Author:
Alex Plana is an experienced Search Marketing Professional in SEO and PPC. He currently runs and operates www.planasem.com, a PPC Management and SEO Consulting site.
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