Over the last few months, many real estate agents have been forced to reinvent their businesses. Many real estate agents understand the need to change, but don't know where to start or how to do it. In this article, I'll show you how to quickly reinvent your business around the best home sale opportunities in your marketplace.
To start, you must stop and try and find the money in your market. This means you need to study demand. Most small businesses don't study demand. They have an idea for a product or service and then run out and create it. Then when the product is created, they attempt to sell it. This process is completely backwards and is one of the reasons why many new businesses fail. You should try and sell the product or service first. If it sells, then work you tail off to build or create what you've sold. Don't spend months creating something that may or may not sell. Short cut the process by selling it first.
Right now there are a few agents in your market who are experiencing an increase in sales. This means some homes are selling and some agents are doing very well. You must find these pockets of activity in your market.
Many agents are trying to sell homes in the wrong market segments. For example, one agent I know is still trying to sell high end homes when the demand for these homes has evaporated.
1. For homes that are selling today, what styles are they?
1. Which homes are selling TODAY?
2. What price ranges are most homes sold in?
4. For the homes sold, what size are they?
4. What types of homes are actually selling?
6. Which agents are doing well in this market?
7. How are the successful agents getting clients?
7. What marketing strategies are agents using to get new clients today?
Use your MLS to study recent sales. Don't waste time looking at active listings. Focus on home sales that have closed recently. Study these homes to find demand in your market. Use the MLS information to direct where you focus your marketing and sales efforts. Prepare new advertisements targeting the prospects who are actually buying and selling homes today. Use the recent home sale activity from your MLS to pinpoint where the demand is for your business. - 20896
To start, you must stop and try and find the money in your market. This means you need to study demand. Most small businesses don't study demand. They have an idea for a product or service and then run out and create it. Then when the product is created, they attempt to sell it. This process is completely backwards and is one of the reasons why many new businesses fail. You should try and sell the product or service first. If it sells, then work you tail off to build or create what you've sold. Don't spend months creating something that may or may not sell. Short cut the process by selling it first.
Right now there are a few agents in your market who are experiencing an increase in sales. This means some homes are selling and some agents are doing very well. You must find these pockets of activity in your market.
Many agents are trying to sell homes in the wrong market segments. For example, one agent I know is still trying to sell high end homes when the demand for these homes has evaporated.
1. For homes that are selling today, what styles are they?
1. Which homes are selling TODAY?
2. What price ranges are most homes sold in?
4. For the homes sold, what size are they?
4. What types of homes are actually selling?
6. Which agents are doing well in this market?
7. How are the successful agents getting clients?
7. What marketing strategies are agents using to get new clients today?
Use your MLS to study recent sales. Don't waste time looking at active listings. Focus on home sales that have closed recently. Study these homes to find demand in your market. Use the MLS information to direct where you focus your marketing and sales efforts. Prepare new advertisements targeting the prospects who are actually buying and selling homes today. Use the recent home sale activity from your MLS to pinpoint where the demand is for your business. - 20896
About the Author:
Rob Minton, who reinvented his real estate sales business to sell multiple homes to a handful of clients has written a very practical book on how real estate agents can sell more homes For a limited time, you can download his entire book for free by visiting Renegade Millionaire Strategies for Real Estate Agents
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